2023 Q1 Paid Mobile Traffic: Fraud vs. Human by OS & Browser Type
How much mobile #fraud did appear (1) during 2023Q1, (2) PAID traffic only, (3) iOS and Android only, (4) measured at the landing page(s)?
The most inner ring contains the total percentages for the fraud and human. Each of these groups are broken down to iOS and Android and subsequently to the top 3 browsers which has been used to access a landing page. The percentages in each of the three rings will add up to 100%.
Legend of the chart: GREEN indicates human traffic, RED indicates fraudulent traffic.
Mobile traffic in 2023Q1 had only ~8% fraud, roughly 1 in 13 visitors! That is a completely different picture compared to desktop traffic in 2023Q1 where 1 in 3 visitors was fraud. The ratio Android / iOS in human traffic is about 60:40, the exact numbers are: Android (59.77%), iOS (40.23%). But, this picture changes when looking at fraudulent traffic, where the ratio is: 75:25, the exact numbers are: Android (76.68%), iOS (23.32%).
This shows -just like previous quarters- that Android has more fraud than iOS. Also, nearly all iOS fraud doesn’t originate from real iOS devices. The fraud originates from Android or (special) desktop browsers pretending to be an iOS device by faking the user agent.
Note: The numbers are based on traffic measured at landing pages, microsites, lead gen forms, digital sales, check-out pages using Oxford Biochronometrics ’ SecureLead.
#digitalmarketing #leadgeneration #b2c #fraudprevention #ios #android #sales #revenue #CMO #CFO #CEO #landingpage