How does click and lead generation fraud look at scale?
If your #1 revenue stream comes from your website your growth is directly related to the quality and quantity of your visitors and generated leads. So, how does it look?
Each circle in the video shows what is happening at your landing page(s),
● Red = FRAUD visitor
● Blue = Human visitor
and what these visitors did:
● Small circles on the maps are visitors arriving and their fraud status
● Large bright circles with a location are generated LEADS
This shows you that:
● Fraudsters use residential proxies, and blocking IP addresses is a complete waste
Background information on the 1 minute video:
● Real-time fraud detection using Oxford Biochronometrics ' SecureLead
● Date of capture: Feb 13th 2023 at 16:00 EST
● 100+ fraudulent clicks / minute
● ~5 fraudulent leads generated / minute
Regardless whether you pay per click or pay per lead, fraud will cost you big money!
Fraud increases your litigation risk, as you do not have express consent of the person you are about to call or text. This linkedin pulse article I wrote earlier this year explains the steps to create and scale lead generation without scaling the fraud problems: https://lnkd.in/eAmXT9mz
In order to know the fraud status upfront use Oxford Biochronometrics ' SecureLead. This means fraud will be flagged in real-time with high accuracy and before you contact anyone without having their express consent.
#leadgen #leadgeneration #affiliatemarketing #performancemarketing #CAC