Marketing is an investment. An investment in potential new clients or customers generating revenue. Unfortunately, the road to acquiring new clients has many potholes, blind curves, oil slicks and bandits. Configuring and continuous monitoring your campaigns well will avoid the usual dangers, except the most dangerous one: the bandits aka fraudsters in the digital world. To address ad-fraud, click fraud, lead gen fraud sucessfully you’ll need specialistic tools which again have to be updated continuously in order to keep up with the evolving threats.
What Gets Mismeasured Gets Mismanaged
What Gets Mismeasured Gets Mismanaged
What Gets Mismeasured Gets Mismanaged
Marketing is an investment. An investment in potential new clients or customers generating revenue. Unfortunately, the road to acquiring new clients has many potholes, blind curves, oil slicks and bandits. Configuring and continuous monitoring your campaigns well will avoid the usual dangers, except the most dangerous one: the bandits aka fraudsters in the digital world. To address ad-fraud, click fraud, lead gen fraud sucessfully you’ll need specialistic tools which again have to be updated continuously in order to keep up with the evolving threats.